Gery Deer presented 10 Elements of Audience Focused Content at WordCamp Dayton 2016 and all ten elements are pertinent for any writer, not just marketing or nonprofit professionals.
Building a recognizable brand for your nonprofit is a significant challenge but an important step in solidifying your donor base and your visibility both in the digital world and in your community. But how much that do you as a nonprofit professional give to building your own personal brand?
Niles Flores assured attendees at Wordcamp Dayton 2016, that content creation is no different than blogging on her third slide:
How could I, a busy nonprofit professional really take time to make 20 post in 30 days?! The benefits seem immense, particularly for SEO, an area in which my nonprofit employer struggles.