Niles Flores assured attendees at Wordcamp Dayton 2016, that content creation is no different than blogging on her third slide:
If you’re still having trouble coming up with content after all of Flores’ resources in her presentation, start tapping into your passion as a nonprofit professional.
It doesn’t all have to be news releases. Tell a (brief) story of something in your day that reinforces your mission or present your organization as a thought leader by getting your Executive Director’s input on a recent news piece relating to your field. Establish a process or guidelines for guest bloggers and enlist influencers’ help as your nonprofit grows.
The time you invest will add value to your marketing, increase your Search Engine Optimization, and foster meaningful social media relationships. Finally, measure the results of your efforts to maximize the effectiveness of your investment.
Follow Niles Flores on Twitter for more great content and SEO resources.