Nathan Weller presented a wealth of information at WordCamp Dayton 2016 based on content practices at Elegant Themes.
You can view his presentation sides online.
Weller’s insight helped me to better measure my Return On Investment with content I create for my nonprofit job. Establishing email list subscriptions as a call to action enable a nonprofit professional to integrate content into a full development plan and track constituent growth in a database.
Side note: Does anyone else love Elegant Theme’s Bloom Plugin? There’s no integration with Blackbaud products, but MailChimp and Constant Contact are two of the many other supported platforms.