Content ROI

Nathan Weller presented a wealth of information at WordCamp Dayton 2016 based on content practices at Elegant Themes.

 You can view his presentation sides online.

Weller’s insight helped me to better measure my Return On Investment with content I create for my nonprofit job. Establishing email list subscriptions as a call to action enable a nonprofit professional to integrate content into a full development plan and track constituent growth in a database.

Side note: Does anyone else love Elegant Theme’s Bloom Plugin? There’s no integration with Blackbaud products, but MailChimp and Constant Contact are two of the many other supported platforms.

Thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s