Objective
To revamp the branding, website, newsletter, and annual report for St. Vincent de Paul, a non-profit organization dedicated to serving those in need in the Dayton community.
Challenge
St. Vincent de Paul had outdated branding, a poorly designed website, and an annual report and newsletter that failed to engage donors and volunteers. As the Marketing Communications Manager, Hannah Krafka, along with The C-3 Group, needed to create a cohesive brand that would convey the organization’s mission and attract more support.
Solution
To tackle this challenge, Hannah Krafka and The C-3 Group created a new branding strategy that emphasized the organization’s impact and dedication to serving the community. They revamped the website, making it easier to navigate and highlighting the programs and services offered by St. Vincent de Paul. They also created a new newsletter and annual report that featured engaging stories and visuals, showcasing the organization’s impact and thanking its donors and volunteers.
To ensure the new brand was well-received, they conducted focus groups and surveys to gather feedback from donors, volunteers, and staff. This helped them fine-tune the branding strategy and ensure the new materials were well-received by the community.
Results
The relaunched branding, website, newsletter, and annual report were met with resounding success. The new branding and messaging helped St. Vincent de Paul to better connect with donors and volunteers, resulting in an increase in donations and volunteer engagement. The website saw a 20% increase in traffic, with visitors spending an average of 2 minutes longer on the site. The new newsletter had a 40% open rate and a 10% click-through rate, indicating strong engagement with the content.
Additionally, the annual report was recognized with a Hermes Creative Award for public service in 2017, further highlighting the success of the project.
