Objective: St. Vincent de Paul aimed to promote their annual “Sock It to Poverty 5K” event and raise awareness and funds to support their mission to alleviate poverty in the community. They also wanted to engage more participants in the event through the launch of a peer-to-peer fundraising platform for teams.
Challenge: St. Vincent de Paul faced the challenge of promoting the “Sock It to Poverty 5K” event and raising awareness among potential participants. Additionally, the launch of the peer-to-peer fundraising platform for teams required an effective communication strategy to attract more teams and individual fundraisers to join the event.
Solution:
Hannah Krafka, as the Marketing Communications Manager at St. Vincent de Paul, led the promotion of the “Sock It to Poverty 5K” event. She created an engaging ad for the event, which included writing the storyboard and script, selecting the cast, and directing the shoot. She also managed a team of volunteers to promote and execute the event itself.
To attract more teams and individual fundraisers to join the event, Hannah Krafka led the launch of a peer-to-peer fundraising platform for teams. She utilized social media platforms and email marketing campaigns to spread the word about the event and the fundraising platform.
Results:
The “Sock It to Poverty 5K” event saw an increase in participation due to the effective promotion efforts led by Hannah Krafka. The peer-to-peer fundraising platform for teams was also successful in engaging more participants, resulting in an increase in funds raised for the cause.
Overall, Hannah’s efforts resulted in a successful event, with increased participation and funds raised to support St. Vincent de Paul’s mission of alleviating poverty in the community.
