OBJECTIVE: Caesar Creek Flea Market needed to rebrand their image and revamp their marketing efforts to target millennials interested in refurbishing their homes. They also required a social media campaign and landing page to attract new vendors, as well as a Facebook advertising campaign to promote their Mother’s Day event.
CHALLENGE: The biggest challenge was to create a brand image that would appeal to the younger demographic, while still maintaining the essence of a flea market. Additionally, Caesar Creek Flea Market needed to increase their social media presence and engagement to attract more vendors, and boost attendance at their annual Mother’s Day event.
SOLUTION:
Hannah Krafka, a public relations professional, led the rebranding efforts for Caesar Creek Flea Market at the agency Nova Creative. She conducted extensive market research and identified the target audience’s interests and preferences. She designed a new logo, website, and social media presence, using a modern and fun tone that resonated with the target demographic. A social media campaign was launched, including a new landing page for potential vendors. Facebook advertising was utilized to promote the Mother’s Day event, and a series of ads were created to increase attendance.
RESULTS:
The rebranding effort was a success, and Caesar Creek Flea Market received positive feedback from both vendors and customers. Social media engagement increased significantly, and new vendors were attracted to the market through the landing page campaign. The Mother’s Day event saw a 30% increase in attendance compared to the previous year, and vendor participation also increased. Hannah Krafka’s campaign led to a notable increase in revenue, proving to be a successful marketing strategy for Caesar Creek Flea Market.
