Objective:
The objective of the case study is to highlight the successful SEO strategy executed by Hannah Krafka and her team of writers at Nova Creative for Synchrony Car Care’s consumer brand. The primary focus will be on the challenges faced by the team, the solutions implemented, and the results achieved through the SEO campaign.
Challenge:
Synchrony Car Care, a leading provider of automotive services, was struggling to gain visibility online and attract more customers to their website. The company’s consumer brand lacked a strong online presence and was not ranking well on search engines. The challenge for Hannah Krafka and her team was to create and execute an effective SEO strategy that would improve the company’s online visibility and attract more organic traffic to their website.
Solution:
Hannah Krafka and her team of writers at Nova Creative developed a comprehensive SEO strategy for Synchrony Car Care’s consumer brand. The team conducted extensive research on the target audience, the industry, and the competition to identify the best keywords and phrases to target. They optimized the website’s on-page elements, including title tags, meta descriptions, header tags, and content, to improve its relevance and credibility.
The team also implemented a link-building campaign to improve the website’s domain authority and attract high-quality backlinks from relevant and authoritative websites. They created and distributed high-quality content, including blog posts, infographics, and videos, to engage and educate the target audience and attract more traffic to the website.
Results:
The SEO strategy executed by Hannah Krafka and her team at Nova Creative delivered outstanding results for Synchrony Car Care’s consumer brand. Within six months of launching the campaign, the website’s organic traffic increased by 60%, and its search engine rankings improved significantly. The website ranked on the first page of search engine results for several high-traffic keywords and phrases, resulting in a significant increase in leads and conversions.
The link-building campaign also resulted in a substantial improvement in the website’s domain authority, and it received several high-quality backlinks from authoritative websites in the automotive industry. The high-quality content created by the team helped to establish Synchrony Car Care’s consumer brand as a thought leader in the industry and build a strong online presence.
In conclusion, the successful execution of the SEO strategy by Hannah Krafka and her team of writers at Nova Creative helped Synchrony Car Care’s consumer brand to improve its online visibility, attract more organic traffic, and generate more leads and conversions.
