Objective: To lead the efforts to open a low-cost vet clinic in Trotwood, Ohio for low-income families as a member of the board of directors for Gem City Kitties.
Challenge: To create awareness and generate support for the opening of the clinic in a community where there is a lack of affordable vet care options. To develop a crisis communication plan to address any potential issues or concerns that may arise during the clinic’s opening and operation.
Solution:
Hannah Krafka focused on external communications efforts through social media and outreach to reporters to generate awareness about the clinic’s mission and services. She also created a crisis communication plan to address any potential issues that could arise during the clinic’s opening and operation. The plan included preparing messaging and developing protocols to handle any negative feedback or misunderstandings.
Results:
Hannah’s efforts resulted in significant media coverage for the clinic’s opening and generated support and donations from the community. The Gem City Vet was able to serve low-income families in the Trotwood area with affordable vet care. The crisis communication plan helped the organization address any concerns or issues that arose during the clinic’s opening and ensured that the clinic operated smoothly. The success of the clinic also increased brand affinity and awareness for Gem City Kitties.
