Objective: Launch a news website for the Dayton International Airport to improve communication with passengers, employees, and media outlets
Challenge: Develop a comprehensive strategy that aligns with the airport’s brand and messaging while also meeting the needs of passengers, employees, and media outlets
Solution
As a public relations professional with expertise in digital communications and stakeholder engagement, Hannah Krafka was tasked with developing a strategy to launch a news website for the Dayton International Airport.
First, Hannah worked closely with the airport’s marketing and communications team to identify the key messaging and branding that would resonate with both internal and external stakeholders. She then conducted research to determine the content that would be most useful and relevant to the airport’s target audiences, including passengers, employees, and media outlets.
To ensure the website met the needs of all stakeholders, Hannah also worked closely with the airport’s IT department to ensure the website was easy to navigate, mobile-friendly, and accessible to people with disabilities.
To drive traffic to the new website, Hannah developed a comprehensive digital marketing strategy that included social media advertising, targeted email campaigns, and search engine optimization. She also leveraged her relationships with local media outlets to secure coverage of the website’s launch, ensuring that the new website was positioned as a valuable resource for passengers, employees, and media outlets alike.
Results
Thanks to Hannah’s strategic leadership, the Dayton International Airport successfully launched a news website that has become a valuable resource for passengers, employees, and media outlets. The website has received positive feedback from users and has helped to improve communication and engagement with key stakeholders.
The digital marketing strategy that Hannah developed resulted in increased traffic to the website, with more than 10,000 unique visitors in the first month alone. The website has also received media coverage from local outlets, further solidifying the airport’s reputation as a leader in the aviation industry.
Overall, Hannah’s expertise in digital communications, stakeholder engagement and media relations was instrumental in the success of this project, and her strategic leadership helped to ensure that the website met the needs of all stakeholders while also aligning with the airport’s branding and messaging.
