Objective: To effectively communicate St. Vincent de Paul’s mission and needs to the media and the public.
Challenge: As the Marketing Communications Manager, Hannah had to handle media inquiries and requests for information about St. Vincent de Paul’s programs, services, and events. She had to be prepared to address sensitive topics related to poverty, homelessness, and addiction while also promoting positive news and events. Crisis communication was also a critical aspect of her role, given the vulnerable population St. Vincent de Paul served.
Solution:
Hannah developed strong relationships with local media outlets and reporters, providing them with accurate and timely information. She worked closely with St. Vincent de Paul’s leadership team to prepare talking points and key messages for media interviews and appearances. Hannah also trained staff and volunteers on how to communicate effectively with the media. In addition, she worked with an external PR agency to develop crisis communication plans and protocols.
Results:
St. Vincent de Paul received increased media coverage and positive exposure, including mentions in local news outlets and appearances on live television shows. Hannah’s efforts resulted in successful messaging about the organization’s mission, needs, and events, increasing community engagement and support. Her crisis communication planning and response effectively addressed challenges and maintained the organization’s reputation during difficult situations.
