OBJECTIVE: Messer Construction Co. wanted to raise awareness about their inclusion initiatives and showcase their commitment to diversity.
CHALLENGE: With so many other companies competing for media attention, it can be difficult to stand out and get noticed by journalists. Additionally, there was a limited timeframe to pitch the story in response to the Oscars’ inclusion theme.
SOLUTION
Hannah Krafka, a public relations professional at Nova Creative, identified the opportunity to tie in Messer Construction Co.’s inclusion efforts with the current news cycle. She crafted a tailored pitch to a reporter at the Dayton Daily News, highlighting the company’s commitment to diversity and inclusion.
RESULTS
The reporter accepted the pitch and wrote a front-page article about Messer Construction Co.’s inclusion initiatives. The article was published in the print edition of the Dayton Daily News and received online coverage as well. The media coverage helped Messer Construction Co. gain recognition for their commitment to inclusion and position themselves as a leader in the construction industry.
