Objective: To improve CDO Technologies’ visibility, reputation and lead generation by leveraging their company milestones through strategic communication efforts.
Challenge: CDO Technologies, a technology solutions provider, needed to increase its brand recognition and generate new leads in a highly competitive industry. They had a wealth of accomplishments and successes to share, but lacked the expertise to effectively communicate them to their target audience.
Solution:
Hannah Krafka, Associate Communication Director at Nova Creative, partnered with CDO Technologies to develop a comprehensive communication strategy that leveraged the company’s successes as newsworthy announcements. The strategy included identifying and prioritizing key milestones, crafting compelling news releases and media pitches, and identifying and cultivating relationships with key media outlets and journalists.
Results:
The partnership between CDO Technologies and Nova Creative resulted in a significant increase in media coverage, including a feature in the Dayton Business Journal highlighting CDO Technologies’ partnership with the Air Force to commercialize the technology. The new communication efforts also resulted in a significant increase in website traffic and lead generation. By leveraging their company milestones as newsworthy announcements, CDO Technologies was able to better engage with their prospective clients while improving their Search Engine Optimization. Overall, the successful communication strategy helped to position CDO Technologies as a leader in their industry and generated new business opportunities for the company.
