OBJECTIVE Hannah Krafka and Nova Creative were tasked with managing the local roll-out of a new national brand for Big Brothers Big Sisters of the Greater Miami Valley (BBBSGMV), creating a new website, and helping the nonprofit reach their fundraising goal.
CHALLENGE One of the biggest challenges was the tight timeline for creating a last-minute fundraising letter to reach the nonprofit’s goal. The letter needed to be attention-grabbing, effective, and on-brand.
SOLUTION
To meet this challenge, Hannah Krafka and Nova Creative worked closely with BBBSGMV to understand their needs and goals. They created a compelling two-sided letter that was delivered in a branded envelope. Additionally, stickers and statistical note cards were included to help make a lasting impact on donors.
RESULTS
The letter was a success and helped BBBSGMV reach their fundraising goal. The new website and local roll-out of the national brand also generated positive feedback and increased visibility for the nonprofit. Hannah Krafka and Nova Creative were proud to be a part of such a meaningful project that positively impacted the community.
