Objective: Revitalize St. Vincent De Paul’s vehicle donation program and increase donations through a television commercial.
Challenge: St. Vincent De Paul’s vehicle donation program had stagnated, and they were not receiving as many donations as they needed. They needed a way to get the word out to the public and inspire them to donate.
Solution:
Hannah Krafka, marketing communication manager for St. Vincent De Paul, was tasked with revitalizing the vehicle donation program. One tactic included media buys on local television. Hannah wrote the storyboard and script for the television commercial, which highlighted the benefits of donating a vehicle to St. Vincent De Paul, such as helping those in need and receiving a tax deduction. She also worked with a production team to film and produce the commercial.
Results:
The television commercial was successful in revitalizing St. Vincent De Paul’s vehicle donation program. The commercial aired on local television channels and was well-received by the public, leading to an increase in vehicle donations. The program was able to provide more assistance to those in need, and the tax deduction incentive helped encourage more people to donate. Overall, the revitalization of the vehicle donation program was a success thanks to Hannah’s efforts.
