Objective: To create cause marketing material for Dayton International Airport’s fundraiser for the American Red Cross.
Challenge: The Dayton International Airport needed effective cause marketing material to promote their fundraiser for the American Red Cross. The challenge was to create engaging and compelling material that would encourage people to donate to the cause.
Solution:
Hannah Krafka, Associate Creative Director at Nova Creative, led the campaign to create cause marketing material for the fundraiser. The campaign included in-person materials such as signage as well as media relations, social media, and a fundraising page. Hannah and her team worked closely with the airport and the American Red Cross to ensure that the message was consistent and effective.
Results:
The campaign was a great success with the Dayton International Airport raising over $10,000 for the American Red Cross. In addition, the airport saw an increase in brand affinity as the community appreciated their efforts to support a worthy cause. The campaign’s social media posts reached over 50,000 people and generated hundreds of shares and likes. The in-person signage and promotional materials were well-received and helped to increase visibility and awareness of the fundraiser. Overall, the cause marketing campaign was a win-win for both the Dayton International Airport and the American Red Cross.
