Objective:
Hannah Krafka’s objective was to effectively lead and manage media relations for the the Hakeem Olajuwon Impact Camp, which took place in April 2023 alongside the Final Four Games in Texas. Her goal was to increase brand affinity for CareSource Bayou Health, a new brand in the region, while also highlighting the positive impact of health and physical activity on low-income youth.
Challenge:
Hannah faced several challenges as a public relations professional for the Hakeem Olajuwon Impact Camp. She needed to secure media coverage, ensure reporters’ attendance during and after the event and coordinate real-time social media engagement to maximize exposure and engagement. Additionally, she had to create a campaign that would resonate with the target audience, increasing brand affinity for CareSource Bayou Health and promoting positive health impacts for children.
Solution:
To overcome these challenges, Hannah devised a comprehensive strategy. She first secured an exclusive broadcast interview with Hakeem Olajuwon before the event, generating anticipation and excitement among the audience. Hannah diligently coordinated media attendance during the camp, allowing reporters to capture the event’s essence and impact. She also implemented a real-time social media engagement plan, regularly sharing updates, photos, and videos to create inclusivity and generate interest. Leveraging Hakeem Olajuwon’s celebrity status, Hannah aimed to increase brand affinity and support for CareSource Bayou Health while highlighting the positive impact of health and physical activity.
Results:
Hannah’s exceptional leadership and management skills yielded remarkable results for the Hakeem Olajuwon Impact Camp and its sponsors. The secured media coverage significantly increased the visibility and reach of the camp, generating positive exposure for CareSource Bayou Health. The exclusive broadcast interview with Hakeem Olajuwon generated anticipation and buzz among the target audience.
Through coordinated real-time social media engagement, Hannah fostered widespread participation and interest in the camp. This strategy successfully increased brand affinity within the target audience in the region and Houston, while also promoting the positive impact of health and physical activity on low-income youth.
Overall, Hannah’s efforts successfully highlighted the synergy between CareSource Bayou Health, Hakeem Olajuwon, and the camp’s mission. The Hakeem Olajuwon Impact Camp became a catalyst for positive change, fostering community engagement, and showcasing the transformative power of strategic public relations efforts.
